How to Track “Book Now” Button Clicks Using Google Analytics and Google Tag Manager

Here’s a step-by-step guide to track clicks on the “book now” button using Google Analytics and Google Tag Manager:

Step 1: Set Up Google Analytics

  1. Create a Google Analytics Account: If you don’t have one, go to Google Analytics and sign up.
  2. Add Tracking Code: Follow the instructions to add the Google Analytics tracking code to your website.

Step 2: Set Up Google Tag Manager (GTM)

  1. Create a GTM Account: Go to Google Tag Manager and sign up.
  2. Add GTM Container Code: Follow the instructions to add the GTM container code to your website.

Step 3: Create a Click Trigger in GTM

  1. Log in to GTM: Go to your GTM workspace.
  2. Create a New Trigger:
  • Navigate to Triggers in the left menu.
  • Click New and name your trigger (e.g., “Book Now Button Click”).
  • Choose Click – All Elements as the trigger type.
  • Configure the trigger to fire on clicks for the specific “book now” button. You can use the button’s ID, class, or other attributes to uniquely identify it.
    • For example, if your button has an ID of book-now-btn, set the trigger to fire on clicks where Click ID equals book-now-btn.

Step 4: Create a Tag in GTM

  1. Create a New Tag:
  • Navigate to Tags in the left menu.
  • Click New and name your tag (e.g., “GA Event – Book Now Click”).
  1. Configure the Tag:
  • Choose Google Analytics: GA4 Event as the tag type (or Universal Analytics if you’re using UA).
  • Configure your tag:
    • Measurement ID: Enter your Google Analytics Measurement ID.
    • Event Name: Enter a name for the event (e.g., book_now_click).
  1. Trigger the Tag:
  • Add the previously created trigger (“Book Now Button Click”) to this tag.

Step 5: Publish Your Changes in GTM

  1. Submit Your Changes:
  • Click the Submit button in the top right corner of GTM.
  • Provide a version name and description, then publish your changes.

Step 6: Verify and Test

  1. Preview Mode: Use GTM’s Preview mode to ensure your tag is firing correctly when you click the “book now” button.
  2. Check Google Analytics: After some clicks, check your Google Analytics account. Go to the Events section to see if the book_now_click event is being recorded.

Summary

By following these steps, you’ll set up event tracking for the “book now” button on your website, allowing you to see how many users click the button in your Google Analytics reports.