Should I use www in front of my domain name?

Using “www” in front of your domain name is a matter of preference and convention. Here are some considerations to help you decide:

Pros of Using “www”

  1. Technical Flexibility:
    • Cookies: Using “www” can help with cookie management. Cookies set on “example.com” are shared with all subdomains, but cookies set on “www.example.com” are not shared with “example.com” or other subdomains.
    • DNS Configuration: It can sometimes provide more flexibility with DNS configurations and load balancing.
  2. Familiarity:
    • Many users are accustomed to seeing “www” in front of domain names, which might make your website seem more familiar.
  3. CNAME Records:
    • Using “www” allows you to set up CNAME records, which can simplify DNS management.

Cons of Using “www”

  1. Length:
    • It makes the URL longer, which might be seen as less modern or inconvenient.
  2. Branding:
    • Some brands prefer the cleaner look of not using “www”.

Recommendations

  1. Redirects:
    • Whether you choose to use “www” or not, set up a redirect so that both “www.example.com” and “example.com” point to the same site. This avoids confusion and potential SEO issues.
  2. Consistency:
    • Be consistent in your usage. Pick one and stick with it across all your marketing materials and web properties.
  3. SEO:
    • Search engines can handle both formats, but consistency is key. Ensure that your preferred format (with or without “www”) is set as the canonical URL in your SEO settings.

Conclusion

There is no right or wrong answer; it depends on your specific needs and preferences. If technical flexibility and user familiarity are important to you, using “www” might be beneficial. If you prefer a modern, streamlined look, you might opt to omit “www”. Just make sure to handle redirects properly for a seamless user experience.