We’ve been meaning to start a blog for a while now. But, like many of our clients, we’ve been busy actually doing the work—maintaining WordPress websites, helping clients sort out tech headaches, and just keeping up with the day-to-day. Sound familiar?

But here we are, carving out the time. Why now?

Well, WP Lifeline is still a relatively new brand, and while we’ve been lucky to grow steadily through referrals and word of mouth (thanks to our amazing clients), we know that can’t be the only way we grow. Building a presence online—through helpful content, not just keywords—is important. And it takes time. So we’re starting now.

This blog won’t be technical. It won’t be salesy. And it won’t be filled with recycled fluff. Just quick, simple posts that we hope you’ll find useful.

Sometimes it’ll be a little insight about running a website. Sometimes it’ll be a common question we hear over and over. And sometimes, it’ll just be something we’ve been thinking about—and figured was worth sharing.

We also believe writing is one of the best ways to clarify your own thinking.

That’s true for us, and it can be true for you, too. If you’ve been thinking about blogging for your own business, maybe this is your nudge to give it a shot. Not because someone told you you “should,” but because you’ve got something to say—and people who’d benefit from hearing it.

So here we go. Let’s see where it takes us.